Brilliant Orange has landed a main sponsorship deal for Gloucester City FC by negotiating an official partnership package with global brand Olbas.
The deal establishes a close relationship with large local employer, Lanes Health who have an established international market share and a very strong brand portfolio including the highly recognisable Olbas range of products.
Gloucester City FC Chairman Nigel Hughes said “We were delighted when our kit suppliers Samba Soccer (Brilliant Orange) helped facilitate a deal with 'Olbas' for a shirt sponsorship. We hope this is the start of a long and mutually beneficial relationship with Lanes Health, the makers of 'Olbas', as they are a Gloucester company who are thought highly of within the local business community."
Janet Groves, Chairman of Lanes Health commented “Olbas is proud to be the main sponsor of Gloucester City Football Club for the 2010/11 season and delighted that two long standing local organisations have managed to form this partnership.
The range of Olbas products are made by Lanes Health, a local family company with over 75 years history in Gloucester, although, not quite as long as City who actually played on grounds close to our original factory in Horton Road.
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Following the difficult years since the 2007 floods, we’re particularly pleased that the new ground share arrangements with Cheltenham Town mean that City will be playing much closer to home.
Lanes Health and Olbas join the loyal City fans in supporting The Tigers in what will hopefully be a very successful season.”
The club will be wearing their new Joma home kit, bearing the Olbas logo on the front, for the very first time on Saturday 7th August when they entertain Newport County at Whaddon Road in a pre-season curtain raiser.
In very tough market conditions, sponsorship deals are becoming more and more difficult to close with even the professional clubs experiencing a diminishing number of opportunities and smaller revenue streams despite the consistent media coverage.
Brilliant Orange are able to play a full role in brokering sponsorship and advertising opportunities for clubs of all statures. We have a unique approach and established formula which, when managed effectively can still deliver the benefits expected from the right commercial partners.
Contact Brilliant Orange now to see how we can help your club with our professional activation services. |
