At the core of Brilliant Orange Sports Management is its experience of working with some of the UK and Europe’s leading football and rugby clubs. The key to success of any marketing campaign is to have a clear set of objectives from the very beginning. We take a strategy-led approach and our first consideration is for the client, its core values and customers, and the overall communication and corporate strategy.

As sports marketing campaigns often cut across many disciplines – branding, advertising, promotions, merchandising, internet, direct marketing – Brilliant Orange helps clients to formulate a strategy that is consistent across their organisation and with their brand plans. We establish measurement criteria at the outset to ensure that the campaign delivers the objectives successfully and provides a tangible return on investment.

Our core disciplines are:

Brand consultancy
Sponsorship consultancy
Event creation & management
Merchandising & Licensing


Brilliant Orange understand the importance of achieving cost effective promotional campaigns involving local and international consumer and trade press and web news coverage.

We work with a number of specialists in public relations marketing which includes direct interaction with your customers via a range of media initiatives. We engage with compelling features, sometimes initiating newsworthy content of our own.

Brilliant Orange also understand trends such as the power of social networking as well as viral and guerilla marketing techniques.


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