At the core of Brilliant Orange Sports Management is its experience of working with some of the UK and Europe’s leading football and rugby clubs. The key to success of any marketing campaign is to have a clear set of objectives from the very beginning. We take a strategy-led approach and our first consideration is for the client, its core values and customers, and the overall communication and corporate strategy.

As sports marketing campaigns often cut across many disciplines – branding, advertising, promotions, merchandising, internet, direct marketing – Brilliant Orange helps clients to formulate a strategy that is consistent across their organisation and with their brand plans. We establish measurement criteria at the outset to ensure that the campaign delivers the objectives successfully and provides a tangible return on investment.

Our core disciplines are:

Brand consultancy
Sponsorship consultancy
Event creation & management
Merchandising & Licensing


Brilliant Orange have a great deal of experience in developing licenses for Official club merchandise.

Integral to the financial stability of any football or rugby club is a rewarding license for Official club replica, training, lesiure, souvenirs or memorabilia products. It also provides brand distinction in a very competitive industry.

Brilliant Orange broker deals on behalf of our clients with brands, suppliers, manufacturers, businesses and clubs themselves for merchandising rights to offical club products and services. We can also source merchandise on behalf of our clients.

In addition Brilliant Orange can manage deals with contractors of fixed and mobile match day services such as food and drinks kiosks, club promotions and community initiatives.


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