At the core of Brilliant Orange Sports Management is its experience of working with some of the UK and Europe’s leading football and rugby clubs. The key to success of any marketing campaign is to have a clear set of objectives from the very beginning. We take a strategy-led approach and our first consideration is for the client, its core values and customers, and the overall communication and corporate strategy.

As sports marketing campaigns often cut across many disciplines – branding, advertising, promotions, merchandising, internet, direct marketing – Brilliant Orange helps clients to formulate a strategy that is consistent across their organisation and with their brand plans. We establish measurement criteria at the outset to ensure that the campaign delivers the objectives successfully and provides a tangible return on investment.

Our core disciplines are:

Brand consultancy
Sponsorship consultancy
Event creation & management
Merchandising & Licensing


Brilliant Orange can organise and deliver tailored hospitality packages on behalf of clubs and organisations.

We work with clubs to publicise clients' match experiences, often involving pre-match entertainment, catering and sponsorships of, for example, 'man-of-the-match' performances.


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