At the core of Brilliant Orange Sports Management is its experience of working with some of the UK and Europe’s leading football and rugby clubs. The key to success of any marketing campaign is to have a clear set of objectives from the very beginning. We take a strategy-led approach and our first consideration is for the client, its core values and customers, and the overall communication and corporate strategy.

As sports marketing campaigns often cut across many disciplines – branding, advertising, promotions, merchandising, internet, direct marketing – Brilliant Orange helps clients to formulate a strategy that is consistent across their organisation and with their brand plans. We establish measurement criteria at the outset to ensure that the campaign delivers the objectives successfully and provides a tangible return on investment.

Our core disciplines are:

Brand consultancy
Sponsorship consultancy
Event creation & management
Merchandising & Licensing


Brilliant Orange have the expertise to design, manage and build various kinds of events which can be arranged as singular or multi-branded operations on any scale, from in-house, local to national and even international status.

We work closely with clients, partners and venues to formulate seminars, conferences, exhibitions, press calls and product launches to consumer or trade audiences.


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